Photoshop Set Design · NIDO & US Bank Commercials
For these projects, I collaborated with production teams to digitally design sets for TV commercials for NIDO and US Bank.
The process involved receiving raw photos of the filming locations and using Photoshop to build fully furnished environments that reflected each brand’s identity.
I applied hyperrealistic techniques—including detailed shadows, lighting, and depth—to simulate how the physical sets would look on location.
Key contributions:
- Visual composition aligned with brand colors and themes.
- Realistic digital staging using furniture, textures, and decor.
- Integration of lighting and shadows for a convincing, production-ready preview.
- Close collaboration with art directors and producers.
These visual proposals served as a creative and logistical bridge between concept and reality, helping production teams visualize the final set before physically building it.
