— Branding, Marketing & Full Event Coordination
As part of my role at Paquetexpress, I led the entire creative and organizational development of the Maratón Los Mochis. This project went far beyond design — I was fully immersed in every stage, from the brand concept and visual identity to event logistics and coordination.
I created the marathon’s logo, visual system, promotional materials, race kits, runner t-shirts, and all digital and print marketing assets. Beyond design, I coordinated with local government, transit authorities, sports councils, sponsors, and vendors. I also organized the press conference, managed kit delivery, and ensured the entire experience ran smoothly for all participants.
This was a powerful multidisciplinary project that brought together creativity, strategic thinking, and community collaboration — and one of the most fulfilling professional experiences I’ve had.
