NOROZ – Brand Identity Design
Modern Rituals from the Northwest
NOROZ it’s a journey. Born in the northwest of Mexico, this brand captures the spirit of ancient rituals in a contemporary form. Each drop carries the essence of earth, fire, and memory.
Visual Identity Concept
The proposed brand identity is rooted in mysticism and timeless elegance. Inspired by the landscape and traditions of Durango, the design merges ancestral symbolism with modern minimalism.
Visual Keywords
– Mystical
– Timeless
– Elegant yet grounded
– Subtly tribal or ritualistic
– Deeply connected to the land
Typography
An elegant serif typeface brings character and heritage.
This project represents a fusion of storytelling and sensory design — a brand meant to be seen, felt, and remembered.
