IT PHARMA · Social Media Content Creation
I developed visual and graphic content for IT Pharma, a dermatological brand focused on both medical professionals and general skincare consumers.
The goal was to communicate product benefits in a clear, elegant, and informative way, balancing a scientific tone with visual warmth.
My contributions:
- Designed Instagram content with a focus on education, promotion, and aesthetic appeal.
- Art direction that highlighted product benefits, key ingredients, and visible results.
- Creation of posts, reels, and reminders using a trustworthy and modern tone.
- Maintained brand consistency by merging clinical precision with visual softness.
Every piece was crafted to build trust, convey the science behind the formulas, and connect with a visually-driven audience.
